Feb 10, 2016 the most important book to learn more about this phenomena is disruptive technologies. Disruptive businessmodel innovations enlarge the existing economic pie p. Christensen in his research on the diskdrive industry and later popularized by his book the innovators dilemma, published in 1997. In 1997, he published a book the innovators dilemma in which he explains his theory of disruptive technology in great detail. In subsequent studies, the term disruptive technology has been replaced by disruptive innovation cited in yu and hang 2011, p. However, according to christensen, who coined the term in his 1997 book, the innovators dilemma, the ridehailing app isnt an example of true disruptive innovation. Such replacement has brought very small value in the delivery of taxi services. In a similar manner, personal tutelage is an educational technology that has been around for centuries, but has historically only been available to the children of nobility or the wealthy elite. The innovators dilemma is an interesting work written by clayton m. To explain the impact of the ebook phenomenon we use.
Christensen is an associate professor at harvard business school. The book seeks to explain why certain businesses are successful in their ventures and why other firms fail in response to new technologies. Innovation strategy and management books by clayton. Furthermore, finer categorization has been proposed, i. Jul 12, 2014 o ne of the sacred texts of the tech industry is the innovators dilemma by clayton m christensen. The term disruptive technology was first introduced by clayton m. It expands on the concept of disruptive technologies, a term he coined in a 1995 article disruptive technologies. The ebook is a disruptive technology, and i expect it to follow the same trajectory as so many other disruptive technologies weve seen, such as the iphone its hard to think of the iphone as a disruptive technology with it being the established standard, but it was once disruptive to the cell phone market which was dominated by blackberry. This book offers the knowledge and tools to engage confidently with emerging technologies for better business. Goes into details of their inventions and the crazy people in a good way who made up bell labs. Disruptive technologies and disruptive innovation media essay.
When new technologies cause great firms to fail, defines a disruptive productprocess not as a totally radical, cutting edge invention, but as the creation of a new value network and a process by which a product or service takes root initially in simple applications at the bottom of a market and then. This has been a bestseller since its initial publication more than 15 years ago and it continues to be the touchstone book when folks talk about the idea of turning industries and markets on their ear and how to do it. The most important book to learn more about this phenomena is disruptive technologies. The key to its seductive appeal lies in the subtitle. The aim of this paper is to discuss some of the consequences of this development, based on the work of the ebooks in sweden research project. Christensen by maria teplykh and tatyana mikhailova there is quite a common pattern following which many well established leading companies failed. Jan 06, 2014 disruptive innovation was the economic force that brought computing power to the masses. Christensen in his research on the diskdrive industry and later popularized by his book the innovators dilemma, published in 1997 the theory explains the phenomenon by which an innovation transforms an existing market or sector by introducing simplicity, convenience, accessibility. Christensens disruptive innovation model, published in 1997, provides an explanation for the inability of wellmanaged, industryleading companies to stay atop of their industry when confronted with new, ground breaking technological innovations. Oct 03, 2016 harvard business school professor clayton christensen, 64, is best known for his 1997 book the innovators dilemma, which introduced the concept of disruptive innovation. This highly practical book offers organizations a distinct response to emerging technologies including. Aug 07, 2012 disruptive technology is often just a harbinger of a disruptive innovation. Oct 03, 2009 christian sandstrom holds a phd from chalmersuniversity of technology, sweden.
A disruptive technology is a technology or innovation, which is initially a combination of niche technologies or innovative ideas to create a high end product or service, typically such which the existing market does not expect. Jun 17, 2014 josh gans weighs in on the lepore article, and the theory of disruptive innovation more generally, by noting that at the core of the theory of disruptive innovation lies a new technology, and the appeal of that technology or what it enables to consumers. Windell 81220911 submitted in partial fulfilment of the requirements for the degree magister in informatic technology in the school of information technology of the. Glad you read the book, i did, glad you found it motivating. Exhibit 2 for a detailed example of 3d printing as a disruptive technology and its economic effects. Disruptive technologies and their implications for. Forecasting future disruptive technologies of the national research council nrc was. In business theory, a disruptive innovation is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established marketleading firms, products, and alliances. But for every theory that reaches too far, there is a nugget of truth lurking at the centre. Disruptive innovation was the economic force that brought computing power to the masses. Books starting with the classic the innovators dilemma, clayton christensen has written some of the most insightful, influential, and talkedabout business books of the past 20 years.
Disruptive means that the disruptive technology doesnt exist and it is not a rehashing of existing books. Disruptive technologies it strategy for innovation. Clayton christensen on disruptive innovation harvard. Sep 09, 2015 in subsequent studies, the term disruptive technology has been replaced by disruptive innovation cited in yu and hang 2011, p. Business guru clayton m christensens big idea of disruptive innovation has been distorted out of all recognition john naughton sat 12 jul 2014 19. The term was defined and first analyzed by the american scholar clayton m. Though christensen at first used the term disruptive technology 1997 he later preferred the term disruptive innovation to encompass the need for new business models christensen and raynor. What most see as disruptive is simply a clone with a scar and it comes with a see, its unique but it isnt. Harvard business school professor clayton christensen, 64, is best known for his 1997 book the innovators dilemma, which introduced the concept of disruptive innovation. This will help you understand the theory behind disrupti. He writes and speaks about disruptive innovation and technological change. Established companies tries to satisfy today customer needs and usually missed to. The innovators dilemma demonstrates why outstanding companies that had their competitive antennae up, listened.
The ebook and its associated technology have emerged as a disruptive technology over the past ten years. His first book, the innovators dilemma, articulated his theory of disruptive technology. The impact of disruptive technologies on designated organisations within the it industry in south africa mini dissertation by a. Persistent forecasting of disruptive technologies committee. Dec 17, 20 disruptive technologies may be seen as an opportunity or a threat, depending on ones role within an enterprise. Porters laws and disruptive technology computer graphics. Clayton christensen on what he got wrong about disruptive. Christensen and his collaborators beginning in 1995, and has. What are the best books on innovative disruption and trends.
Established players can be threatened and disrupted by lowerquality offerings that fulfill the needs of overserved customersand those offerings tend to improve over time. In his book, the innovators dilemma, professor clayton christensen of harvard business school describes a theory about how large, outstanding firms can fail by doing everything right. Chapter 14 the electronic book as a disruptive technology. Why disruptive innovation matters to education christensen. We limit the scope of this paper to innovators who depend. Disruptive technologies outlines the steps businesses can take to engage with emerging technologies today in order to serve the consumer of tomorrow. Thus the theory of disruptive innovation has been extended from its original formulation to other areas. The theory of disruptive innovation, introduced in these pages in 1995, has proved to be a powerful way of thinking about innovationdriven growth. By using a quicktomaster evaluation and decisionmaking framework structured around the key dimensions of technology, behaviour and data tbd. Clayton christensen massachusetts institute of technology. The disruptive technology starts to attract customers, and is on its way to staggering the industrys giants.
Christensens theory of disruptive innovation has gripped the business consciousness like few other ideas. In this figure, the rapid development of disruptive technology supersedes various levels. The aim of this paper is to discuss some of the consequences of this development, based on the work of the e books in sweden research project. A disruptive technology is an unexpected innovation that improves upon existing technology in a way that opens new markets or creates new values.
Disruptive innovation disruptive innovation, a term of art coined by clayton christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. Disruptive technologies provides a clear roadmap to assess, respond to and problemsolve. In one of the most influential business books of our time, christensen introduced the world to the concept of disruptive innovation, showing how even the most outstanding companies can do everything rightyet still lose market leadership. As a potential threat sthomond, herzberg and lettice 2003 investigate some ways that companies do this. A disruptive technology is one that usually preserves the output the market desires good cars, good light, good journals, good books, but reshuffles the underlying value chain in such a way that some old players are. When new technologies cause great firms to fail, generally referred to as the innovators dilemma, first published in 1997, is the bestknown work of the harvard professor and businessman clayton christensen. Christensen in 1995 in his article disruptive technologies. Disruptive technology is often just a harbinger of a disruptive innovation. The innovators dilemma, according to christensen, describes companies whose successes and capabilities can actually become obstacles in the face of changing markets and. Oct 02, 2015 the ebook is a disruptive technology, and i expect it to follow the same trajectory as so many other disruptive technologies weve seen, such as the iphone its hard to think of the iphone as a disruptive technology with it being the established standard, but it was once disruptive to the cell phone market which was dominated by blackberry.
Ever since clayton christensen published his book the innovators dilemma in 1997 its popularity hasincreased every year. How, then, is the development of the ebook going to disrupt this process, if it is, indeed, a disruptive technology. Critiquing the theory of disruptive innovation knowledge. Christensen disruptive technology enhanced learning. Disruptive products tend to be simpler, cheaper, and more reliable and convenient than established products. The idea factory which is about the incredible story of bell labs. One of the first books to make a splash in the disruptive marketing space has to be blue ocean strategy. There are fundamentally two varieties of disruptive innovation. The electronic book, or ebook, is a book that is read on a computer or other electronic device2. Josh gans weighs in on the lepore article, and the theory of disruptive innovation more generally, by noting that at the core of the theory of disruptive innovation lies a new technology, and the appeal of that technology or what it enables to consumers. Christensen 1997 notes that the products of a disruptive technology tend to be simpler and cheaper than the established equivalent, they offer lower marginal profits and emerge initially in emerging or. The theory explains the phenomenon by which an innovation transforms an existing market or sector by introducing simplicity, convenience, accessibility, and affordability. Markides 2006 develops christensens work 1997, 2003 by identifying subcategories of innovation, including disruptive businessmodel innovation, and disruptive product innovation.
The music industry as a case study for enabling disruptive innovation in consolidated markets introduction disruptive innovation is a term of art coined by harvard professor clayton christensen in his book the innovators dilemma. When confronted with a disruptive technology, established firms typically view them as a technical challenge and therefore seek to improve the disruptive technology enough so that it is suitable for known. The revolutionary book that will change the way you do business 1st ed. In addition, there seems to be confusion in the use of the terms disruptive technology and disruptive innovation christensen, 2006. Clayton magleby christensen april 6, 1952 january 23, 2020 was an american academic and business consultant who developed the theory of disruptive innovation, first introduced in his 1997 book the innovators dilemma, which has been called the most influential business idea of the early 21st century, and which led the economist to term him the most influential management thinker of his time. Three unassailable facts will strike you as soon as you start to read the future of innovation. The theory of disruptive innovation was first coined by harvard professor clayton m. Centre for technology management institute for manufacturing. Harvard business school professor clayton christensen, 64, is best known for his 1997 book the innovators dilemma, which introduced the concept of.
Disruptive technologies and their implications for economic. Small offroad motorcycles from honda, kawasaki, and yamaha disrupted the hegemony of large, powerful bikes from harleydavidson and bmw. Together they are estimated to affect trillions of dollars of economic activity and tens of millions of workers. A disruptive technology mainly captures the minds eye of the market because it brings about a twist in the market which is not there in sustaining technology. Disruptive technologies may be seen as an opportunity or a threat, depending on ones role within an enterprise. Ever since clayton christensen published his book the innovators dilemma in 1997. Disruptive innovation, a term of art coined by clayton christensen, describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors. Provocatively titled, disrupting class is just what americas k12 education system needsa well thoughtthrough proposal for using technology to better serve. Harnessing disruptive innovation sdisruptive innovation can be a good thing sorganizations need to recognize disruptive innovation %. It has basically replaced telephone in calling taxis with geolocation based apps.
1309 822 412 493 304 1357 30 120 441 1394 748 157 1213 384 1084 1411 712 207 1052 226 314 274 969 688 330 886 1376 1413 396 593 979 1250 134 994 845 414 634 1313 1296